Project Overview:
Columbia Sportswear, the international outerwear company, aimed to redefine its in-store consumer experience with engaging contenting content. Additionally, we also aided their marketing with performance driven ad creatives.T he goal was to resonate with their audiences and stand out in the competitive outerwear niche.
Objective:
We developed a unified strategy to accurately reflects Columbia's innovative offerings and drives user engagement. This included overhauling its branding and in-store content to resonate with consumers in the modernised world of 2025.
Challenges:
Fragmented Branding: The existing digital branding was inconsistent and did not convey Columbia's cutting-edge technology of their products.
User Engagement: We wanted to drive foot-traffic into the stores in a competitive environment, the CBD of Sydney.
Brand Recognition: The current brand identity failed to stand out in the saturated digital media market.
Design Process:
Research & Discovery
Concept Development
Wireframing & Prototyping
Visual Design
Development & Implementation
Testing & Refinement
Outcome:
The newly developed content design significantly improved Columbia's in-store presence. We saw footraffic increases of 25% in-store. The branding impacts have helped the company in their plan to expand internationally, stocking products across Sports Direct. The shopping experience now features a cohesive brand identity and engaging interactive elements, providing users with an immersive consumer experience. This has lead to drastic increases in sales and foot traffic for the past 5 months we have implemented this strategy.
Key Achievements:
Increased Engagement: Achieved a 35% increase in in-store traffic, and several 20-30% in-store revenue increases across several months.
Enhanced Brand Recognition: Strengthened Columbia's presence in the outdoor clothing industry, resulting in improved brand recognition and recall.
User Satisfaction: Received positive feedback from customers on the intuitive content and engaging visuals, leading to higher user satisfaction.
