Project Overview:
Columbia Sportswear, a worldwide outerwear company, aimed to redefine its in-store consumer experience with engaging CGI content of its products. The goal was to resonate with their audiences and stand out in the competitive outerwear niche.
Objective:
The primary objective was to develop a unified strategy that accurately reflects Columbia's innovative offerings and drives user engagement. This included overhauling its branding and in-store content to resonate with consumers in the modernised world of 2025.
Challenges:
Fragmented Branding: The existing digital branding was inconsistent and did not convey Columbia's cutting-edge technology of their products.
User Engagement: We wanted to drive foot-traffic into the stores in a competitive environment, the CBD of Sydney.
Brand Recognition: The current brand identity failed to stand out in the saturated digital media market.
Design Process:
Research & Discovery
Concept Development
Wireframing & Prototyping
Visual Design
Development & Implementation
Testing & Refinement
Outcome:
The newly developed content design significantly improved Columbia's in-store presence. The shopping experience now features a cohesive brand identity and engaging interactive elements, providing users with an immersive consumer experience. This has lead to drastic increases in sales and foot traffic for the past 5 months we have implemented this strategy.
Key Achievements:
Increased Engagement: Achieved a 35% increase in in-store traffic, and several 20-30% in-store revenue increases across several months.
Enhanced Brand Recognition: Strengthened Columbia's presence in the outdoor clothing industry, resulting in improved brand recognition and recall.
User Satisfaction: Received positive feedback from customers on the intuitive content and engaging visuals, leading to higher user satisfaction.
