Project Overview:
Velocity Activewear is a popular e-commerce store opening new retail stores across Australia. It needed assistance advertising its new locations, and it sought a creative and modern approach.
Objective:
The primary objective was to create attention-grabbing videos that effectively promote Velocity Activewear's store locations with CGI and resonate with music enthusiasts. This included designing event posters, flyers, and other promotional materials that reflect the grandeur and elegance of the symphony.
Challenges:
Brand Alignment: Ensuring that the CGI visuals and promotional materials align with Velocity Activewear’s energetic and performance-driven brand image.
Audience Attraction: Creating visually striking designs that stand out and captivate fitness enthusiasts and potential customers.
Consistency: Maintaining a cohesive visual identity across all promotional materials to reinforce brand recognition and appeal.
Design Process:
Research & Discovery
Concept Development
Design & Layout
3D Production
Draft & Refinement
Feedback
Outcome:
The CGI video successfully captured the energy and essence of Velocity Activewear, drawing significant attention to the new store location. The project performed well; we saw shares increase by 818%, likes increase by 261.6%, a 276.7% increase in views and a 770% increase in comments.
Key Achievements:
Enhanced Brand Awareness: Successfully positioned Velocity Activewear as an innovative and dynamic brand, attracting attention to the new store location.
Strong Audience Reception: The campaign received highly positive feedback, resonating with fitness enthusiasts and music lovers alike
High-Impact Visuals: CGI effectively showcased the brand’s energy, making the promotional content more compelling and shareable.
