Project Overview:
Velocity Activewear is a popular e-commerce store opening new retail stores across Australia. It needed assistance advertising its new locations, and it sought a creative and modern approach.
Objective:
The primary objective was to create attention-grabbing videos that effectively promote Velocity Activewear's store locations with CGI and resonate with their ideal prospects.
Challenges:
Brand Alignment: Ensuring that the CGI visuals and promotional materials align with Velocity Activewear’s energetic and performance-driven brand image.
Audience Attraction: Creating visually striking designs that stand out and captivate fitness enthusiasts and potential customers.
Consistency: Maintaining a cohesive visual identity across all promotional materials to reinforce brand recognition and appeal.
Design Process:
Research & Discovery
Concept Development
Design & Layout
3D Production
Draft & Refinement
Feedback
Outcome:
The CGI video successfully captured the energy and essence of Velocity Activewear, drawing significant attention to the new store location. The project performed well; we saw shares increase by 818%, likes increase by 261.6%, a 276.7% increase in views and a 770% increase in comments.
Key Achievements:
Enhanced Brand Awareness: Successfully positioned Velocity Activewear as an innovative and dynamic brand, attracting attention to the new store location.
Strong Audience Reception: The campaign received highly positive feedback, resonating with fitness enthusiasts and music lovers alike
High-Impact Visuals: CGI effectively showcased the brand’s energy, making the promotional content more compelling and shareable.
