The brief
Turn a broad beauty catalogue into a clearer buying journey without flattening the personality that made the brand recognisable.
All work
Ecommerce CRO & Product Direction
Sharper product storytelling for a fast-moving beauty store.
A conversion review and product-visual direction for CheekyGlo, focused on making benefits, proof and purchase decisions easier to understand.
Ecommerce CRO auditProduct-page directionOffer hierarchy3D product imageryMore about landing pages & Shopify
What we did
We reviewed the customer path from first impression to product decision, then paired practical CRO recommendations with ownable product imagery that could work across product pages and campaigns.
The outcome
A prioritised ecommerce roadmap and a stronger bank of visual assets for product education, launches and paid traffic.
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