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Playbooks

Useful thinking, without the thought leadership fog.

Practical notes on campaign systems, product content and the decisions that make creative easier to scale.

The first edition is being assembled from real studio workflows.

In the studio notebook

What we’re unpacking.

How to turn one sharp idea into a launch library without flattening it into templates. playbook cover

Campaign systems · 7 min read

How to turn one sharp idea into a launch library without flattening it into templates.

Coming soon
Where 3D earns its place, plus how to brief renders that explain more than a product photo can. playbook cover

Product CGI · 6 min read

Where 3D earns its place, plus how to brief renders that explain more than a product photo can.

Coming soon
Build testing families around meaningfully different hooks, not twelve cosmetic variants. playbook cover

Paid social · 5 min read

Build testing families around meaningfully different hooks, not twelve cosmetic variants.

Coming soon
A practical asset map from campaign hero to ecommerce, retention and retail placements. playbook cover

Launch planning · 8 min read

A practical asset map from campaign hero to ecommerce, retention and retail placements.

Coming soon

For 7-figure+ ecommerce brands

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