What do you need to start a CGI project?
Product CAD or 3D files are useful but not essential. Clear reference photography, dimensions, material notes and physical samples can also form the production brief.
Product CGI and 3D animation
Show what a camera cannot.
CGI earns its place when it explains materials, construction or scale more clearly than conventional production. We use it to reveal product technology, build impossible launch moments and create a flexible bank of campaign assets from one controlled system.
Best fit
Products with technical features, modular construction, premium materials or a launch idea that cannot be captured practically.
Typical deliverables
- 3D product modelling and materials
- Technical exploded views
- Product animation and hero films
- Campaign stills and loops
- Retail and ecommerce adaptations
How the work is shaped
Clear decisions before more deliverables.
- 01
Define the product truth
The visual concept starts with the feature, material or feeling the customer needs to understand.
- 02
Build the controlled world
Models, materials, lighting and camera language are developed as a reusable system rather than a single throwaway render.
- 03
Adapt without dilution
The same world becomes launch films, product-page frames, social cut-downs and retail formats while keeping the product consistent.
31Manta Sleep source renders
Named proof
Separate Classic and Silk systems covered construction, materials and product detail across ecommerce and launch use.
See reported resultsStraight answers
Before the brief.
Can the same CGI be used for ads and ecommerce?
Yes. Planning aspect ratios and camera positions early lets one product system support launch films, paid placements, product pages and retail screens.
Does CGI replace photography?
Not always. CGI is strongest when the product, timeline or idea benefits from control. It can sit alongside live action and photography within the same campaign.