What is the difference between a 3D render and a 3D animation?
A render is a finished still image. A 3D animation adds time, camera movement, product movement, simulation and editing to explain or dramatise the product as a film.
3D product animation · Sydney / worldwide
Put the product in motion.
Product animation is most useful when movement can explain the design, reveal the construction or make a launch feel bigger than a conventional shoot. We combine product accuracy with campaign pacing, so the film sells an idea rather than looking like a rotating model demo.
Best fit
Ecommerce launches, technical products and paid campaigns that need a clear demonstration, an impossible camera move or a product film built for multiple placements.
Typical deliverables
- 3D product films
- Technical and exploded animations
- Paid-social CGI ads
- Short loops and cut-downs
- Vertical, landscape and retail adaptations
How the work is shaped
Clear decisions before more deliverables.
- 01
Give the film one job
The sequence starts with what the customer should understand or feel, then we choose the product action and camera movement that make it visible.
- 02
Build purposeful motion
Animation, simulations, lighting and materials are developed around the approved story rather than added as effects after the fact.
- 03
Finish the campaign family
The hero sequence is edited, sound-designed and adapted into the durations and aspect ratios needed for launch, ads, ecommerce and retail.
05Columbia product films
Named proof
Five separate product technologies were translated into motion for footwear, apparel, retail and social placements within one recognisable system.
See reported resultsStraight answers
Before the brief.
How long should a product animation be?
The useful duration depends on the placement. A launch film may need room to build, while a paid-social execution or loop may communicate one feature in only a few seconds.
Do we need an existing 3D product model?
No. We can work from CAD when it exists or build the model from dimensions, references and samples before animation begins.
Can one animation be delivered for every platform?
The core product world can be shared, but composition and timing should be planned for each placement. Vertical, square and landscape versions are scoped around the channels that matter.