The brief
Announce Tony Bianco's New York presence with enough scale to stop a vertical feed while keeping the storefront and brand message unmistakably clear.
A vertical CGI activation for Tony Bianco's New York City presence. The storefront became a city-scale brand announcement built for social.
What we did
We transformed the building façade into the reveal: a fabric banner unfurls above the store, using realistic cloth motion, street detail and passing traffic to make the idea feel captured in the city.
The outcome
A concise, high-impact social film and supporting stills that turn a retail location into a recognisable launch moment.
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