How early should a launch project begin?
Earlier planning protects the idea and the asset list. Timing depends on production complexity, but the launch date, channels and approval path should be clear before concepts are locked.
Campaign and launch content production
Make the launch feel like an event.
A launch needs one recognisable thought and enough range to survive beyond the hero film. We build the central campaign idea, then plan the supporting assets around the places customers will actually encounter it.
Best fit
New products, seasonal collections, retail openings and campaign moments that need a connected body of launch-ready creative.
Typical deliverables
- Campaign concept and visual world
- Launch and hero films
- Product CGI and motion
- Photography and content direction
- Social, retail and ecommerce rollout assets
How the work is shaped
Clear decisions before more deliverables.
- 01
Name the moment
We define what makes this launch worth noticing and what should remain recognisable across every execution.
- 02
Plan the asset family
Hero content, supporting stories, formats and channel requirements are mapped before production begins.
- 03
Produce one connected world
Every film, still and adaptation shares the same campaign language while doing a specific job.
05KOOKAÏ campaign films
Named proof
Airport, storefront, product and social concepts were produced as distinct launch moments within one fashion world.
See reported resultsStraight answers
Before the brief.
Can you make only the hero film?
Yes, when that is the right scope. We will still plan the format and end use carefully so the hero asset works where it needs to appear.
Can one campaign cover retail, social and ecommerce?
Yes. The executions should change for each context, but the product story, visual world and key recognition cues can remain connected.