Paid-social creative

Creative designed for the feed and the decision.

Paid creative has to earn the next second and still make the product easier to choose. We combine platform-native pacing with a clear commercial point, so an ad feels watchable without losing the offer.

Best fit

Ecommerce brands running Meta or TikTok campaigns that need fresh angles, stronger editing or a repeatable creative testing rhythm.

Typical deliverables

  • Hook and angle matrices
  • Creator and founder-led edits
  • Product demonstrations
  • Offer and proof-led statics
  • Aspect-ratio and placement adaptations

How the work is shaped

Clear decisions before more deliverables.

  1. 01

    Start with the viewer

    The first frame is built around an audience problem, desire or unexpected product truth rather than an empty visual trick.

  2. 02

    Make the proof visible

    Demonstration, comparison, social proof and specificity carry more weight than unsupported claims.

  3. 03

    Package the learning

    Files and naming stay organised so the team can understand which concept, hook and format actually ran.

10selected ad and social films

Named proof

The current portfolio includes separate product, founder, educational and comparison-led edits that can be watched in full.

See reported results

Straight answers

Before the brief.

Do you film new content or only edit?

Both. We can script and direct new filming, work with creators, or build stronger ads from an existing content library.

Can paid ads still feel like the brand?

They should. The job is to make the commercial point clearer without flattening the brand into a generic performance template.

Do you provide every placement size?

The agreed delivery plan can cover vertical, square and landscape placements, plus safe-area considerations for the selected platforms.

For 7-figure+ ecommerce brands

Talk to Resonate about paid social creative.

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