The brief
Create beauty content that feels native to a vertical feed while keeping the product application and finish easy to follow.
A vertical beauty edit using close product detail and a real application sequence to make the content useful as well as polished.
What we did
We stayed close to the hands and face, using clean coverage and a restrained edit so the technique remains the story.
The outcome
A practical piece of brand content suited to organic publishing, product education and paid cut-downs.
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