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Technical product CGI for footwear, outerwear and performance apparel. Material innovation translated into clear, high-impact motion.
The brief
Show the value of performance technologies in seconds, without reducing the work to a conventional feature diagram.
What we did
We moved between macro material studies, engineered product views and outdoor worlds so every technical claim had a memorable visual expression.
The outcome
A versatile CGI toolkit for product launches, retail screens and social placements across Columbia's performance range.
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