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Columbia · Outdoor · 2026
ROC Band
Footwear support turned into a moving product feature.
The project
A focused CGI film for Columbia's ROC Band construction and its role in stability and fit.
Services
Product CGI
Footwear animation
Technical storytelling
Retail content
We isolated the band, then brought it back into the full silhouette so the function stayed connected to the product.
A modular technical asset for product pages, retail education and short-form media.
Films
Press play.
Sound and full controls are on.