The brief
Give a new coffee product enough message variety to test beyond one polished product shot.
A paid-static system for Bounce covering product introduction, comparison, editorial proof, customer review and conversational social formats.
What we did
We used five familiar ad structures, from product comparison to social proof, while keeping the bright Bounce world and product pack consistent.
The outcome
A compact bank of distinct static angles that can test the promise, product, proof and tone separately.
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