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Schumi · Retail CGI · 2026

Times Square Display

A retail screen concept built for the biggest possible stage.

Schumi Times Square Display hero

The project

A vertical concept film placing Schumi's transparent display into a Times Square football launch.

Services

Creative concept

Product CGI

Compositing

Social film

Explore 3d product animation

01 · Challenge

Demonstrate how the display could carry a global sports campaign in a premium high-footfall environment.

02 · Approach

We matched the screen to the surrounding city media, then kept the transparent product effect as the hero of the frame.

03 · Outcome

A concise visual pitch that makes the commercial application clear before a physical installation exists.

Films

Press play.

Sound and full controls are on.

Film 01

Schumi Times Square display

Next project

Konos

Columbia · Trail technology shown through motion, not a diagram.

For 7-figure+ ecommerce brands

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