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Schumi · Retail CGI · 2026
Times Square Display
A retail screen concept built for the biggest possible stage.
The project
A vertical concept film placing Schumi's transparent display into a Times Square football launch.
Services
Creative concept
Product CGI
Compositing
Social film
We matched the screen to the surrounding city media, then kept the transparent product effect as the hero of the frame.
A concise visual pitch that makes the commercial application clear before a physical installation exists.
Films
Press play.
Sound and full controls are on.