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Zac Perna · Organic Social · 2023

Agency Growth Story

A business lesson carried by one direct founder story.

Zac Perna Agency Growth Story hero

The project

A direct-to-camera story edit that turns a specific business experience into a concise piece of founder-led content.

Services

Story structure

Founder filming

Social editing

Motion captions

Explore paid social creative

01 · Challenge

Carry a personal business story through a short vertical edit while keeping the opening commercially relevant.

02 · Approach

We led with the consequence, kept the camera language intimate and used restrained captions to guide the viewer through the turning point.

03 · Outcome

A founder-led story that feels considered and specific rather than like generic business advice.

Films

Press play.

Sound and full controls are on.

Film 01

Agency growth story

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