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Zac Perna · Organic Social · 2023

Supplement Store Story

A personal business lesson shaped for the vertical feed.

Zac Perna Supplement Store Story hero

The project

A compact creator story combining a conversational delivery, book-led visual framing and clean caption pacing.

Services

Content structure

Filming

Short-form editing

Caption design

Explore paid social creative
01 · Challenge

Turn a longer founder anecdote into a clear piece of organic content without making it feel overproduced.

02 · Approach

We kept the delivery natural, used the book as a recurring visual anchor and cut the captions around the story beats.

03 · Outcome

A credible personal story with enough structure to hold attention and enough restraint to still feel native to social.

Next project

Retail Display System

Schumi · One display platform, four product-ready animations.

For 7-figure+ ecommerce brands

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