Back to portfolio

Zac Perna · Organic Social · 2026

Founder Story

A personal story cut around one sharp opening line.

Zac Perna Founder Story hero

The project

A creator-led founder edit connecting a provocative hook to the origin of a fitness business and the lessons behind it.

Services

Story structure

Creator edit

Motion captions

Social delivery

01 · Challenge

Hold attention through a longer personal story without flattening the speaker into a standard talking-head edit.

02 · Approach

We structured the piece around the opening claim, then used pace, captions and visual resets to carry the story into the business lesson.

03 · Outcome

A founder-led organic asset with a clear narrative rather than a loose collection of soundbites.

Next project

Wimbledon Storefront

KOOKAÏ · The storefront dressed for a major sporting week.

For 7-figure+ ecommerce brands

Have a campaign or content brief?

Book a Call